Just Go Out!

向外  向外  向外

TKK前身是擁有13年杯壺行業製造的上游生產企業，具有強大的產品研發、生產和創新能力，同時帶動了一大批水杯經銷商的崛起和發展。因其自身成本控制的相對優勢以及品牌方對運動戶外賽道的深入研究，誕生了以高端戶外運動杯為核心戰略方向的TKK運動水杯品牌。在此次品牌形象重塑中，圍繞原有品牌名稱TKK主要思考如何結合品牌自身資源將戶外概念打通，從而構建出一眼可識別，一眼就看懂的運動水杯形象，並通過統一的視覺符號傳遞品牌的運動價值。

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在原有品牌字母的基礎上，對TKK的字符進行了重新設計，使其更加適用在不同的標識應用場景都能確保品牌標識的可識別性。在表達品牌戶外屬性的符號選擇中，挖掘並重新設計“箭頭<”符號，通過箭頭符號的特徵和固有內涵，向消費者傳遞“向外的”“走出去”的品牌理念，當你出門在外或運動健身，一個箭頭的指引希望你拿起TKK水杯多喝點水。借用“箭頭”將其與TKK的品牌名稱綁定在一起，TKK的箭頭，是一種追求和號召，是一種選擇與肯定，更是一種速度和警示。在產品包裝的應用層面，讓TKK的箭頭成為具有變化感的識別符號，通過內部構成圖案的變化，傳遞產品帶來的不同感受，每一種變化都向消費者傳遞了品牌和產品帶來的不同可能性。

TKK, formerly an upstream manufacturer with 13 years of manufacturing in the cup and pot industry, has strong product research and development, production and innovation capabilities, and has led to the rise and development of a large number of cup distributors. Due to its own comparative advantages of cost control and the brand's in-depth research on the sports outdoor track, TKK sports cup brand with high-end outdoor sports cup as the core strategic direction was born. In this brand image reconstruction, around the original brand name TKK mainly thought about how to combine the brand's own resources to open up the outdoor concept, so as to build a recognizable and understandable sports cup image, and pass the sports value of the brand through a unified visual symbol.

On the basis of the original brand name, the character of TKK has been redesigned to make it more suitable for different logo application scenarios to ensure the identity of the brand. In the selection of symbols expressing the outdoor attributes of the brand, excavate and redesign the "arrow <" symbol, through the characteristics and inherent connotation of the arrow symbol, to convey to consumers the "outward" and "going out" brand concept, when you go out or exercise fitness, an arrow guide hopes you pick up TKK water cup to drink more water. Using the "arrow" to bind it with the brand name of TKK, the arrow of TKK is a pursuit and call, a choice and affirmation, but also a speed and warning. In the application level of product packaging, let the arrow of TKK become an identification symbol with a sense of change, through the change of the internal composition of the pattern, to convey the different feelings brought by the product, and each change conveys the different possibilities brought by the brand and the product to the consumer.