For everyone, hair coloring is a free life experience, the tragic experience of the pink hair girl is sad. This is an era of cognitive bias and mixed information, you should remember that you do not need to bear the burden of anyone's false condemnation. Your hair should be your own, you want to dye it, you click it. COLORCOLOR is assured dyeing, bold dyeing, hair freedom, hair freedom. This is where Kaka dye comes in.

COLORCOLOR is a brand new chain brand focused on intelligent hair dyeing under Shenzhen Sanyi, which is committed to providing high-quality and safe hair dyeing experience with professional hair dyeing management concept and advanced intelligent color equipment. At present, it has a number of franchise stores in Shenzhen. Different from traditional hair salon, COLORCOLOR only provides hair coloring services. Consumers make appointments with stores and hair colorists through brand mini programs, and preliminarily diagnose hair condition and hair coloring needs by answering standardized questionnaires and communicating with customer service in the early stage, so as to facilitate hair colorists to quickly understand the basic situation in actual operation and provide better hair coloring services.

In the brand strategy stage, through the further mining of hair dyeing technology and products and the analysis of hair market, we creatively put forward the characteristic concept of ‘the first intelligent segment hair dyeing in China’, and with the application of technical patents and copyright of works, creatively express the brand trust of ‘Three Techniques’, and improve and comb out the standardized service process of Ka-ka hair dyeing. It has realized the standardization of brand operations, so that the new brand has a more sense of quality and professionalism in consumer cognition.

In the part of brand visual design, the focus is on how to convey the beautiful state of hair coloring through visual symbols. Through the in-depth understanding of hair coloring and the analysis of the heart of hair coloring, I wonder if I can use an emotional symbol to present the state of hair flying and dancing, just like a girl walking through the crowd after dyeing her hair and blowing her hair, which is a confident and satisfied beauty. The symbols that have always been able to directly convey emotions are nothing more than expressions, and through the letter separation and combination of the brand name, we finally got a new emotional "long hair fluttering" brand symbol. She is a changeable girl, but also a symbol that can change, she can convey different emotions, her long hair has many possibilities.

At the same time, in order to better convey the brand image of intelligent brand services, with the help of AIGC's intelligent image generation technology, combined with the design concept of "long hair flying" in the logo, a series of AI model images with long hair flying were created. On the one hand, this has more exaggerated forms of expression in the image display, and also subtly reduces the huge cost brought by the brand in the future model shooting due to the difficult hair dynamic capture.

Store space planning part, the overall color tone continues the brand intelligent avant-garde modern fashion visual gene, using a large area of silver plate with jumping brand color - flying green, with a large light box poster eye-catching. In addition to retaining the three basic functional requirements of color matching, hair dyeing and hair washing, the space occupation of non-essential functions is reduced as much as possible. Cooperate with the presentation of brand publicity content to ensure the comfort of consumer experience to the greatest extent.