Stamps from the Plateau

來自高原上的包裹

漠里優選是抖音頭部達人-漠里姐姐（牛夢林）創立的天然滋補品牌，主要產品以青海、青藏高海拔小果沙棘、黑枸杞、紅枸杞等為原料的天然植物原漿為主。在抖音商城、天貓、京東等各大電商平台，始終保持銷量領先。是抖音沙棘类目熱銷榜TOP1品牌，滋補类目店铺TOP1品牌。

漠里姐姐，一個從農村去往大漠，又從大漠荒野裡走出的90後獨立女性。漠里優選天然擁有著高海拔的品牌優勢，我們希望通過視覺化語言將高海拔的特徵滲透到品牌的整體調性中。當我們提到高原，我們常常會先想到著名的世界屋脊-青藏高原。漠里優選，作為高海拔小果沙棘的引領者，借助青藏高原的地域文化屬性，自然地將品牌的高海拔優勢佔領消費者心智。青藏的美不至於地理之高，更在於其悠久古老的語言文字和文化差異。通過嘗試將藏文字和漢文字筆畫重新組合構成，形成了獨具特色的漠里文字。五色的經幡是藏人民的古老虔誠的信仰，而漠里優選用做產品的匠心表達著對自然最大的敬畏。取之於自然，而造福於自然。每一種珍貴食材和原料，他們的色彩是高原自然的饋贈，也是高原給人們帶去的最好的禮物。

藉由“郵票”的視覺元素，我們將漠里優選對地域和原料的堅持和用心具象化。一枚小小的郵票，承載著遙遠地域的牽掛，也包含著漠里優選對品質的用心。它穿越高山流水，跨過歲月光陰，他是來自大漠裡的珍寶，也是高原上璀璨的珍珠。

Moliyouxuan is a natural nourishing brand founded by Moli Sister (Niu Menglin), a master of the head of Tiktok. The main products are natural plant pulp based on Qinghai, Qinghai-Tibet high altitude small fruit sea buckthorn, black wolfberry, red wolfberry and other raw materials. In the major e-commerce platforms such as Tiktok Mall, Tmall, Jingdong, it has always maintained a sales lead. It is the TOP1 brand in the hot-selling list of sea buckthorn category and the TOP1 brand in the nourishing store category.

Moli sister, an independent woman from the countryside to the desert, and out of the desert wilderness after 90. Moliyouxuan naturally has the brand advantage of high altitude, we hope to penetrate the characteristics of high altitude into the overall tonality of the brand through visual language. When we think of plateau, we often first think of the famous roof of the world - Qinghai-Tibet Plateau. Moliyouxuan, as the leader of high-altitude sea buckthorn, takes advantage of the regional cultural attributes of the Tibetan Plateau to naturally occupy the minds of consumers with the brand's high-altitude advantages. The beauty of Qinghai-Tibet lies not in its geographical height, but in its ancient language and cultural differences. By trying to combine Tibetan characters and Chinese characters, the unique MOLI characters were formed. Five-color prayer flags are the ancient devout belief of the Tibetan people, and the craftsmanship of Moliyouxuan products expresses the greatest reverence for nature. Take from nature, and benefit nature. Each kind of precious food and raw materials, their color is the gift of the plateau nature, but also the best gift that the plateau brings to people.

Through the visual elements of "stamps", we embody MOLI's persistence and dedication to the region and raw materials. A small stamp, carrying the baptism of natural years, also contains the intention of the desert optimization on quality. It passes through the mountains and rivers, across the years, he is the treasure from the desert, but also the bright pearl on the plateau.