What kind of relationship is a relaxed relationship between people and pets? What kind of design language can express the abstract feeling of "lightness"? The brand hopes to pass on the concept of "making pet ownership easier" to consumers in as direct a way as possible, so that consumers can be quickly identified in similar consumer products.

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In the original brand system, it has only one name. Therefore, in the process of brand building, the brand name, logo, font, color, packaging and communication application system have been comprehensively designed. The most direct expression of relaxation is the brand name, so I hope to further improve and supplement the English part of the brand name. In the initial naming scheme, I use the homophonic association of cheers and light, and the meaning of itself to express that since people can have a friendly drink with pets, That must have been a relaxing state. Therefore, the name "CHEERSPET" is given, and the concept of "cheers" is unified in the slogan and visual image in the future, such as the slogan: CHEERSPET,LET's CHEERS, and the visual element of cheers can be created on the logo. I think this is a very suitable Chinese meaning, a clear and balanced pronunciation of the English name translation. However, the brand decided on INYOU, which was provided by the manager, because it was concerned about the long words of the name and overseas registration.

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In the visual expression, in order to better visualize the feeling of "light" and take into account the industry characteristics of the pet brand, the letters "Q" and "C" were redesigned on the logo with the help of the image of the back of the pet cat swinging its tail, and the two were combined into one, while visually creating a sense of lightness like a balloon, and the special gap design created features similar to animals. Cats are agile and varied animals, and people jokingly call them fluid animals. In order to better convey the unique interest of pets, I designed the logo as a variable symbol, which can be stretched indefinitely in the horizontal and vertical directions. It can also change various shapes of its main part just like a cat. It is like a bubble or a voice box, which can be changed into various sizes and shapes at any time according to the content. This form is also well used in a series of visual applications such as product packaging, posters, and e-commerce vision, enriching the interest and change of the layout content, and really making it easier.