Myrandoo Family is a brand new tourism IP brand based on horses in Pegasus Water City scenic area of Heilan Group. Heilan Group has a series of well-known brands such as Heilan Home and Heilan Preferred. Among them, Pegasus Water City, located in Xinqiao Town, Jiangyin City, Jiangsu Province, covers an area of 1,000 mu. It is a horse culture tourism complex built by Heilan Group for ten years, integrating equestrian training, equestrian shows, equestrian events, horse culture display and leisure. On June 28, 2018, the park opened with a grand opening, and the number of tourists showed a blowout growth, becoming the best tourist destination in the Yangtze River Delta region and the most distinctive horse culture theme tourist attraction in China, and realizing the rapid progress of Hailan Pegasus Water City to the "world-class" horse culture theme tourism center.

In 2019, Pegasus Water City began to prepare to create a new IP image as an important cartoon mascot of the scenic spot, and the Myrandoo Family was born. Myrandoo Family is composed of 6 cartoon ponies based on the world famous horses. Through the conception and setting of characters, the world view of Myrandoo Family has been completely formed, and there are vivid and interesting story backgrounds. A series of tourism souvenirs have been developed around these 6 lovely and magical ponies. Product types cover water, toys, clothing, home, handicrafts and other aspects, products once listed, in the scenic spot to obtain excellent sales and recognition.