top of page

SHUSHAN OF EATING 樹山村口

Natural & Quaint

​自然的  古樸的

樹山村位於蘇州虎丘西部,是國家第二批鄉村旅遊重點村,全國生態文化村。樹山村口是隸屬樹山村重點文化食集品牌,集文創、食集、住宿、餐飲、農產品銷售等於一體。

 

整體品牌調性上,突出了質樸的鄉村特色,通過古樸自然的字體筆畫,呈現出鄉村旅遊文化的天然和純粹,結合印章元素和書法筆畫,形成了直觀、有效、突出的傳播視覺,同時和整體的自然環境達成了和諧統一。藉助插畫和書法字體元素,豐富了標識符號的傳達內涵,同時讓這個畫面應用形成有呼吸的視覺感受。在整個應用體系中,對空間裝飾也進一步形成了統一的視覺效果。

YEAR: 2020
ART DIRECTOR: Jansen Fun(馮)
DESIGNER: Jansen Fun(馮), Wenhui He(賀)
SKETCH UP: Jansen Fun(馮)

Shushan Village, located in the west of Huqiu, Suzhou, is the second group of key rural tourism villages and the national ecological culture village. Shushan Village entrance is affiliated to Shushan Village's key cultural food collection brand, which integrates cultural creation, food collection, accommodation, catering and agricultural product sales.

 

In terms of tonality, the overall brand highlights the rustic rural characteristics, and presents the natural and pure rural tourism culture through the simple and natural font strokes. Combined with seal elements and calligraphy strokes, it forms an intuitive, effective and prominent communication vision, and at the same time reaches a harmonious unity with the overall natural environment. With the help of illustration and calligraphy font elements, the connotation of the logo is enriched, and the picture application forms a breathing visual feeling. In the whole application system, the space decoration has further formed a unified visual effect.

All Images Copyright © 2023 JansenFun. All Rights Reserved

bottom of page