Make it Boom!

靈感的火焰, 鑽木的筆尖

火研社是一家有著國際4A創意背景的廣告創意熱店，團隊在南京和上海，他們用創意的方式，為客戶創造具有社交時代需求的優質創意內容，擅長個人護理類、乳品、食品、終端零售等快銷類品牌。

為了貫徹敢想敢玩的創意人精神，和保留原有的品牌視覺要素，在全新的品牌視覺形象中，優化並突出了火研社以火為核心的創意理念，將一顆星星之火升級為眾人拾柴的巨大篝火。這團火，是無畏之火，為創意而燃；這團火，是無限之火，為每一顆迸發的小宇宙而燃。眾人拾柴火焰高，燃起的是柴，拿起的是創造無限價值的筆桿，用筆做柴，為創意而燃。

以火喻人，一個愛玩火的人——火火，就此誕生。玩創意的人，就是玩火，一不小心就引火焚身。他從創意小白一步步成為業內紅人，始終貫徹“易燃易爆炸”的理念，為每一份新鮮的Brief而燃，為每一次的創意腦洞而爆炸。他蓄著待發之能，燃著熱血之魂。他是千千萬萬個創意人本身，是一團小小的火，卻能有燃起行業的燎原之勢。這就是全新的火研社。

HUOYANSHE(HYS) is an international 4A creative background of advertising creative hot shop, the team in Nanjing and Shanghai, they use creative ways to create high-quality creative content for customers with the needs of the social era, good at personal care, dairy, food, terminal retail and other fast selling brands.

In order to implement the creative spirit of dare to dare to play, and retain the original brand visual elements, in the new brand visual image, optimize and highlight HYS's creative concept of fire as the core, upgrade a spark into a huge bonfire. This fire is the fire of fearlessness, burning for creativity; This fire, an infinite fire, burns for every little universe that bursts out. The flame is high, the firewood is lit, and the pen holder that is created with infinite value is picked up, and the pen is used to make wood and burn for creativity.

With fire metaphor, a love to play with fire - HUOHUO, was born. People who play with creativity are playing with fire, and they will get burned if they are not careful. He from the creative white step by step to become a celebrity in the industry, always implement the concept of "flammable and explosive", burning for every fresh Brief, for every creative imagination and explosion. He has the energy to grow and the soul to burn the blood. He is thousands of creative people themselves, is a small fire, but can ignite the industry's prairie fire. This is the new HYS.