Background and objectives

Yili Changyi 100% has launched a new 0 sugar lactic acid bacteria drink. Compared with the endless 0 sugar products on the market, most of them wear the coat of 0 sugar, and this 0 sugar lactic acid bacteria drink realizes the true 0 sugar through the three major processes, while reducing sugar and not reducing sweet. How to increase the true zero sugar cognition of new products? How to catch these young sugar addicts?

Insight and strategy

Changyi 100% combined with Wuling MINIEV powerful output "true five-zero" mind: 0 fat, 0 sucrose, 0 fructose, 0 maltose, 0 glucose, true five-zero, just positive. When a Wuling Hongguang MINIEV that can place a free soul meets the Changyi 100% 0 sugar lactic acid bacteria drink that lets you have no scruff, the true five zero is coming!

Creative exposition

The world is full of temptation, the city is wrapped in sweetness, everything has lost its vitality, Wuling MINIEV is lazy, the burden and pressure are too heavy, it is time to make a change, escape from this sweet and congested world, immediately set out, 100% let you lose the burden of fructose, to discover a free and easy true Five-zero world!
we media synchronous voice, drink "five zero" together, open Wuling! Buy Changyi 100% Lactic acid Bacteria drink to win Wuling Hongguang MINIEV.

Result and influence

Changyi 100%× Wuling MINIEV, found the meeting point between the brands: true Five zero, and carried out a bold and innovative cross-border joint communication. In-depth communication with users in the form of animated short films, interesting at the same time output the core selling points of products, seized the inner needs of sugar control groups, and achieved a double harvest of new product sound and sales.